HULU AD SKIPPER MOVIE
When I tried to start Vice, I was greeted with over 40 seconds of ads, promoting the new Dreamworks movie Spirit Untamed and then a local politician (who I already get enough snail mail ads from).īooting up an episode of It's Always Sunny in Philadelphia, I was annoyed to get a minute and five seconds of pre-roll promotion. The HBO Max experience plays in stark contrast to the opening ads of Sorry For Bothering You on Hulu, where a three-second Taco Bell pre-ad (announcing they were the advertiser) was followed by a 30-second Taco Bell ad filled with loud, brash men and women of yesteryear, in caked on makeup and big wigs. Minute-long ad breaks may be annoying, but I would learn they were actually on the better side of things. HBO knows that ads make more sense for TV shows, and less in movies.
The break ended with a 15-second AT&T ad. Starting a South Park episode I got another 15-second clip for The Hut, followed by a 30 second clip for a medical service called Lilly. The next ad break was shorter, at just thirty seconds total, promoting a car rental service and then Pizza Hut. I saw longer ads during TV shows, where about 30 seconds (max) of clips preceded episodes of Rick and Morty (again), with minute-long ad-breaks - for health insurance and Airbnb - mid show. This is probably their smartest play - not penalizing people who are trying to jump to a certain moment. Notably, if I'd watched an ad recently, and skimmed to another part of the movie where an ad-break was supposed to be (you can see the little gaps in the timeline), HBO Max didn't show another ad.
I also found 45-second long ad-breaks in other films, including Twister and Rush Hour.
Watching Aquaman, I was greeted by subtle, un-disruptive Volkswagen ads that lasted maybe 8 seconds at most. Mid-movie ads were a little longer, with one break comprised of a 30-second clip for Aflac and a 15-second Dairy Queen spot. Early on, I was pretty impressed by how minimalist HBO Max's ads were.
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